The Reduce Party

I created the Reduce Party in response to a brief asking for a campaign to promote sustainable retail, commencing in 2026. There are elections for the three regional parliaments coming up in 2026, as well as local elections for a number of different councils, including all of the London Boroughs. Therefore, I came up with the idea of a small party that would push specifically for policies such as better recycling practices and limiting the use of single-use plastics in retail. Theoretically, if the campaign were to be successful, it would put pressure on the other, larger parties, and provoke them into adopting similar policies to avoid losing votes.